Here today gone tomorrow may no longer be a term of derision as demonstrated by a number of ‘Pop-Up’ retail stores.
Last week saw the opening of the temporary concept store on Newquay’s, Bank Street set to celebrate a summer of surfing in the UK. Occupying a previously disused off-licence the entire store was fabricated in just three weeks with the identity of the store kept disclosed until the opening.
Welcome to the Nike 6.0 Boardshort Bar…
At its heart, the store offers customers the opportunity to customise their own boardshorts, but also experience interactives including a facebook linked photo booth, live surf web cams and a surf wax inspired game with proceeds supporting Newquay based ‘Joe Way’ charity.
Custom prints are designed using a number of templates, these are then sent to instore printer and press – in just ten minutes your design, on your shorts.
In store, the ‘Say Fromage‘ photobooth lets you capture your holiday memories, and upload them straight to facebook, to be the envy of your friends. The ever growing wall behind the booth is collecting a legacy of visitors over the summer.
Here until the 27th August, Bank Street, Newquay.
Photos: Kirstin Prisk