South to South Surf Shop

Our brief was to create a international cargo-inspired surf shop, linking Cornish surfing with the Brazilian South to South brand.

This design highlights the original character of the shop, whilst incorporating modern and industrial elements, fitting to the core surf shop brand

Surf shop counter; picture 1 of 7

The lit orange draws formed an eye catching design feature to the shop counter

Rope was used to give continuity between the various areas of the store; picture 2 of 7

Rope was used to visually link various areas of the store

Retail products displayed on reclaimed furniture; picture 3 of 7

Retail products displayed on reclaimed furniture using aluminium retail fittings

Reclaimed furniture within the store display; picture 4 of 7The use of reclaimed furniture for retail display; picture 5 of 7

Using reclaimed materials and furniture was key to the projects success to be sustainable in its approach to design and fabrication

The surf shop retail counter; picture 6 of 7

The Surf Shop retail counter was made from an old chest of draws found at there main warehouse

Retail product display; picture 7 of 7

Clothes rail designed for the store to fit the apparel