Interior design is more than just paint colours and soft furnishings, it’s about how your space actually works. If you’re ready to take the next step, grow, rebrand or refresh, knowing where to start can be the biggest challenge. When it’s your own business and your passion, it’s sometimes difficult to take that objective step back and fully consider what you are trying to achieve.
So how do you brief a designer? Well, actually it’s something you should work on together.
First of all, your (good) designer will ask you about your business objectives and budget. Be honest – do you want more footfall, more covers, a more contemporary look to attract a different clientele? Then they might ask more probing questions about your business ethos, your brand and your aspirations.
Don’t be afraid to use emotive language, how you really feel about your current arrangements can be a great starting point – solving frustrations often opens up creative new ways of doing things. At this point, don’t worry too much about specifics (that’s your designer’s job) and concentrate more on your goal, the feel you are looking for and any tangible objectives like more meeting spaces, or more point of sale opportunities.
The brief document itself will come out of these questions and conversations. It will distill the scope and aims of the project, list the objectives and budget considerations… and most importantly should be something you feel excited to move forwards with.
“Turnover growth was more likely in businesses that had increased their investment in design over the past three years.” – Design Council